Who is Ruben Rabago? Well, I’ve lived in Phoenix, AZ for most of my life where my wife and I raised 5 extraordinary human beings (4 boys, 1 girl). 

I start with that information because my family, my close friends, and the communities I care deeply about serve as my grounding zones for how I move through life. They guide me in how I interact with people, including colleagues and teammates. For me, relationships count.

Life has thrown countless curveballs at me. Some I would never want anyone to have to endure. But those experiences have allowed me to appreciate what matters most fully: PEOPLE.

That perspective on life is what initially attracted me to the emerging concept of Customer Success over a decade ago, becoming an early Gainsight teammate. Placing customers, who are first and foremost human beings, at the center of success motions made complete and visceral sense to me. 

Professionally, my focus over the last 15 years has been building and scaling CS, experience, and revenue acceleration systems. My accomplishments in these areas come from making them predictable and efficient, while also edifying, mentoring, and encouraging the teams I’ve been honored to lead and influence.

While I certainly have surgical expertise in Customer Success, it’s taken me a lifetime to come to the realization that what sets me apart and what I’m really, REALLY great at is:

• Quickly diagnosing complexity

• Simplifying it

• Refining operating models

• Building team structures through a change management trust model that delivers consistent value

• Connecting sincerely with others.

If you are looking to create a new post-sales org, rebuild, or want to take it to the next level, let’s talk. I look forward to working with you, or at the very least, having a great conversation.

—Ruben Rabago, Founder & Chief Advisor