I've been married for over 30 years, raised 5 children (4 boys, 1 girl), and have lived in Phoenix, Arizona for most of my life. I start here because my family, my close friends, and the communities I care deeply about, all serve as my grounding zones for how I move through life, and how I interact with people, colleagues, and my teammates. 

Life has thrown a countless number of curve balls, some I would never want anyone to have to endure. But it has given me the opportunity to fully appreciate what matters most, and that’s people.

In fact, that perspective is what attracted me to this emerging concept of Customer Success over a decade ago. Putting customers at the center of success, which are just collections of persons, made complete and visceral sense to me.

Professionally, my focus over the last 15 years, has been building and scaling customer success, experience, and revenue acceleration systems, and making them predictable and efficient, while also edifying, mentoring and encouraging the teams I’ve been honored to lead and influence.

While I certainly have surgical expertise in Customer Success, it’s taken me a lifetime to come to the realization that what often sets me apart and what I’m really, REALLY great at is:

• Quickly diagnosing complexity

• Simplifying it

• Refining operating models

• Building team structures through a change management trust model that delivers consistent value

• Connecting sincerely with others.

I look forward to working with you, or at the very least, having a great conversation.

—Ruben Rabago, Founder & Chief Advisor